The Barbie doll, introduced in 1959, is probably best known for her perfect body and her flawless features.

She’s also taken a lot of flack lately…mostly because of her perfectly impossible body and her unrealistic flawless features.

Barbie’s sales started to drop in 2011; by 14 percent just in 2014. To turn things around, Mattel brought back branding expert Richard Dickson, the man who is credited for the mini Barbie-comeback in the 1990s.

If this is the direction he’s taking things – a realistic and empowering Barbie ad for young kids – I have to say, I approve.

Next up Mr. Dickson, could we maybe make Barbie’s proportions a little more realistic too?