This one hits a little too close to home for a lot of us.

The German supermarket commercial has a daughter making excuses for why they can’t make it for Christmas. And – I don’t want to spoil it for you – but there’s a pretty harsh reminder that time is definitely a luxury we don’t all have.

Give a watch. Keep a Kleenex handy. And call your parents and grandparents. Or better yet, go see them.

No one should be lonely during the holiday.