To quote the Women’s Health Clinic (WHC) on Facebook: “If you have 11 minutes and 28 seconds to spare today, can we recommend watching Roxane Gay’s eagerly anticipated 2015 TED Talk? She’s funny, articulate and embraces ‘all flavors of feminism’ to promote social change; diversity is our strength, unity is our power.”

When writer Roxane Gay dubbed herself a “bad feminist,” she was making a joke, acknowledging that she couldn’t possibly live up to the demands for perfection of the feminist movement. But she’s realized that the joke rang hollow. In a thoughtful and provocative talk, she asks us to embrace all flavors of feminism — and make the small choices that, en masse, might lead to actual change.

*brief language content warning at 3:19*